Background

The Northern Lanna region such as Chiang Rai, Payao, Prae and Nan is known fortheir beautiful natural scenery and unique culture that has been passed down from generations to generations. The region is full of rich knowledgeable resources that shows the simple way of life yet fascinating. The region is known mainly for agriculture as the main income for the locals due to the fertility and geographical linkage with other regions such as GMS and AEC from land, water and air suitable for commerce, investment and tourism. With this advantages showing the great potential the region has to offer as an growing economic city and a world renowned touristic area in the future.

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Concept

To use one of the most popular sport nowadays as cycling as the main attraction to promote tourism by setting a path inviting cycling athletes to travel along the upper northern region to experience the Lanna culture and way of living of the Lanna community that is the outstanding identity of Chiang Rai, Payao, Prae and Nan.
This is also to promote and advertise a new tourist location, introducing a connection with regions along Khong River.